Kerastase Therapiste launch
Kerastase Therapiste launch
Kerastase Therapiste launch
Cape Town, September 2015
Welcomed by the stunning Joburg skyline on a stunning evening, we were lucky enough to attend the Kerastase Therapiste launch recently. An educational evening showcasing the fantastic new range for damaged hair, through presentations by Miri and Anna and then the amazing You Tube videos. See the quirky video links below, they are a must see:
View Episode 1
View Episode 2
View Episode 3
Kerastase ran a competition for the month of September to encourage clients to make their #hairconfession in salon using the instagram frame and customers could stand the chance to WIN a full product hamper. Have a look at the local # and the international #
The technical stuff:
THE HAIR FIBER RENEWAL CARE - Resistance Thérapiste is a breakthrough haircare range that gives very damaged and over-processed hair a second life.
A FOUNDING REVELATION- The prodigious power of KAPs (Keratin Associated Proteins), the guardians of hair’s internal cohesion. KAPs account for 50%-60% of the hair structure. When hair becomes damaged, these proteins disappear.
NATURE SUBLIMATED BY SCIENCE - The formulas of Resistance Thérapiste are enriched with FIBRA-KAP™, a powerful complex designed to compensate for the missing KAPs, and RESURRECTION SAP, an extract from a plant able to resurrect after 10 years of near-death.
About the products:
Kerastase Bain Therapiste
Transform limp, lifeless hair with the Kérastase Resistance Therapiste Bain, a shampoo with a unique jelly-like texture. Specially formulated with an innovative FIBRA-KAP™ formula to deliver keratin associated proteins (KAPs) to repair hair fibres and the internal architecture for healthy-looking, hydrated locks. Renews split ends and brittle strands by enveloping hair, increasing strength and protecting from further damage.
Kerastase Fondant Therapiste
Suitable for damaged and over-processed hair, the Resistance Therapiste Soin from Kérastase is a lightweight conditioner developed for use before shampooing, but can also be used after cleansing if preferred. Effectively forms a protecting film onto hair fibres to shield from washing and further damage, leaving you with luscious, healthy locks. Its unique FIBRA-KAP™ formula regenerates keratin associated proteins (KAPs) to repair hair structure and restore moisture.
Kerastase Therapiste Serum
Kérastase Resistance Therapiste Serum transforms very damaged and over-processed hair to leave it hydrated, conditioned and healthy-looking. Ideal for thick, unruly hair, the treatment works as a repairing cream and binding serum to resurface hair and improve its structure.
Kerastase Resistance Therapiste Masque
Kérastase Resistance Therapiste Masque is a butter-textured mask that deeply penetrates hair to restore strength and boost elasticity. Suitable for thick, extremely damaged and over-processed hair, the lightweight mask revitalises hair strands and locks in moisture so you can experience silky smooth, hydrated locks. Its FIBRA-KAP™ formula is enriched with six amino acids to replenish protein and promote strong, healthy hair.